S2 E5 - The Top 5 Go-to-Market Mistakes and How to Fix Them
Stacking Growth | The B2B Marketing Podcast
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Demand Creation
The demand capture is exactly how you get them in, right? And so it's that conversion point. The number of tactics that are a little bit more short term focus, but that are intended to find the people that are raising their hand or those that are sending some other type of signal suggesting that there is legitimate and short term buying intent. So i think that's probably a high level way to summarize it, but ye, we cold certainly go into kind of some deeper nuances of that, i storys.
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