Stacking Growth | The B2B Marketing Podcast cover image

S2 E5 - The Top 5 Go-to-Market Mistakes and How to Fix Them

Stacking Growth | The B2B Marketing Podcast

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Is There a Line Between Incentives and Measurement?

File: As a representative of sales, isn't this what you want from marketing? Just give you the leads, just capture out there people whoare willing to buy right now. File thought it was the sale steam's fault. He says at the end of the day, it kind of boils down to incentives. And i'm incentivs to close deals and marketings incentives.

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