S2 E5 - The Top 5 Go-to-Market Mistakes and How to Fix Them
Stacking Growth | The B2B Marketing Podcast
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Is There a Key Indicator for High Intent Meetings?
I think the metric that is a little bit more top of funnel that you should be looking at needs to be a shared metric. It needs to have sales interest in it as well. An order for the whole go to market leadership to agree that this is a metric tat we can start seeing key indicators on right. For us, what we would recommend is our high intent meetings booked, what we call pipe qualified meetings.
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