S2 E5 - The Top 5 Go-to-Market Mistakes and How to Fix Them
Stacking Growth | The B2B Marketing Podcast
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Is Self Reported Attribution More Important Than Name, Email, Title?
A self reported attribution more important than name, email, title, et cetera. You can easily replace one of the existing fields on your form. Or you know, you can just tack it on there at the end. When someone comes in bound, if your marketing is good enough, that one extra field is probably not going to deter them from coming in and wanting to do business with you. If they see, o, this company's asking for six lds instead of five, there's no way i want to work with them. That's just not the reality of how people are doing business.
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