S2 E5 - The Top 5 Go-to-Market Mistakes and How to Fix Them
Stacking Growth | The B2B Marketing Podcast
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Creating Demand and Capturing It
As you move to creating demand, it is going to put a premium on your ability to segment, target, position and message into those segments. We keep coming back to this idea of needing to change measurement and kind of the way we measure crate versus capture. And obviously, you need both. You're not just great demand en the no way to capture it. It's in hand. I think cut im take away i have that kind of crystallize s for me.
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