S2 E5 - The Top 5 Go-to-Market Mistakes and How to Fix Them
Stacking Growth | The B2B Marketing Podcast
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Sales and Marketing See Different Parts of the Customer Journey
Sales and marketing see different parts of the customer journey. Some people may be coming in bound with high intent, after an awareness or beginning of a consideration phase. If both teams are creating demand, i think sales could absolutely be there at the very beginning of their journey. The best salespeople are they're going to shape the entire buying experience.
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