S2 E5 - The Top 5 Go-to-Market Mistakes and How to Fix Them
Stacking Growth | The B2B Marketing Podcast
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Create Demand Versus Capture Demand
Oky, Greaght and torry take a look at what it means to create demand. What do we mean by creation of demand and capture of demand? Oky: There's 97 to 99 % of the market tat's not looking to buy something that you may be selling. Tory: This is an opportunity for us to be more aggressive in our marketing efforts.
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