
GTM Live 16 - Buyer-Centric means better business results | Marketing Strategy Talks w/ Ian Luck
May 29, 2020
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22
Introduction
00:00 • 2min
Are You Saying Things That Are in Line With What Everyone Is Doing?
01:46 • 2min
Are You a Customer Centric Company?
03:20 • 3min
How Do You Measure on Inbound Sales Conversions?
06:49 • 3min
Hub Spot
10:17 • 2min
Paid Marketing
12:42 • 2min
How to Measure Quality of Engagement on Linkedin
15:11 • 2min
You Go Deep Your Focus Threats
17:12 • 3min
How to Cut Your Trade Show Expenses by 50 %
19:43 • 5min
We've Done a Think Leadership Style Summit
24:56 • 2min
The Big Logos, You Can't Use It Over and Over Again
27:15 • 2min
How to Get More Customers to Your Conferences and Sales Conferences
29:28 • 2min
The Best Way to Drive Brand Value Is to Provide Value
31:51 • 2min
Don't Give Away Your Content
33:41 • 3min
Are You Using Paid to Drive Down Wads of Content?
36:21 • 2min
Your Marketing Department Should Run as a Media Company or It Shouldn't
38:21 • 4min
Is There a Book Out There That Will Help You?
42:09 • 3min
Is There a Golden Era of B to B Marketing?
45:14 • 3min
Do You Want to Drop the Micre? Shall I?
48:21 • 2min
What's the Biggest Opportunity for a New Product?
50:28 • 2min
What Are Some of Your Favorite Mark in You Books?
52:31 • 2min
Are You Motivated by a BeingUnder Ted?
54:57 • 4min
