We've Done a Think Leadership Style Summit

We did something for 200 people. We called it monitas amsterdam, which is like thi sub brand we have. But it was basic, a thought leadership style summit where we didn't pitch product. It was we had our best customers tell their stories about how they're improving their experience programme. When you're not really actuavely selling what you said, provide value, these s come to you. So we closed some serious logos, like a ventbrit abian beb who hasa bush inian from that type of thingan nos. Most companies are spending somewhere between 30 and 70 % of their variable marketing budget on trade shows,. Which restricts them from trying anything else