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16 - Buyer-Centric means better business results | Marketing Strategy Talks w/ Ian Luck

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The Best Way to Drive Brand Value Is to Provide Value

The thing is, as like markings, a battle for attention. You got to get the attention of the other account. The best way that i've found to drive it is by providing value with no expectation turn. I don't think they would have been here week too, if my s t r called them after week one. Peoplere jut ithink companies are really short sighted in some of those things.

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