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16 - Buyer-Centric means better business results | Marketing Strategy Talks w/ Ian Luck

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The Big Logos, You Can't Use It Over and Over Again

Wes ter: My biggest levers are brand, like, i got a fight on brand. I love sorr inerje, but i love being the 20 million dollar company that's competing with the five billion dollar company. So do ias they are wasting money, where your product is better, and you just need to communicate it? It really is that simple, exactly. Youe got eag si ta, otent talkme about takin bout the big logos now i mon to start interviewing you.

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