GTM Live cover image

16 - Buyer-Centric means better business results | Marketing Strategy Talks w/ Ian Luck

GTM Live

00:00

How to Measure Quality of Engagement on Linkedin

i'm bp ing at a tech company, and i've been doing lington company profiles wrong. We get almost no engagement on it because it's rabotic. So we're going to switch it up. I would much rather have ten likes from exact ideal customer profiles for every post than a thousand likes a generic post that means nothing. And so like the post about compounding interest that gets forty thousand likes like is not what i'm going for.

Play episode from 15:11
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app