
16 - Buyer-Centric means better business results | Marketing Strategy Talks w/ Ian Luck
GTM Live
00:00
Do You Want to Drop the Micre? Shall I?
A big mistake that most companies are making are passing their inbound sales conversions to ars and not to directly to account executives. As a buyer, i go through processes all the time, and i never make it to an a e, cause the s t r fuks it up. I think all my clients over spend on trade shil booths. Look up am, that is probably the easiest one to pick out. They drive a lot low quality inbounds, and can't or don't take the time to sort the inbounds based on the intent of te of the conversion.
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