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16 - Buyer-Centric means better business results | Marketing Strategy Talks w/ Ian Luck

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How to Cut Your Trade Show Expenses by 50 %

The only reason a company would have a booth is to get new customers that have never heard of you, but nobody and if you look, if you measure the results of a trade show just on that, you would realize that the booth is a complete waste of money. I would love to see companies ditch the booth, move that money into facilitating the things that are important about the trade show. Am save a lot of additional money, use it to create content at the event. And so what i've been doing before covid happens, i was hosing micro s in a much different style than josh bran. So i did one in lon welsh and we'll have over

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