Do This, NOT That: Marketing Tips with Jay Schwedelson
GURU Media Hub
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
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Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
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Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
ㅤ
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
ㅤ
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
ㅤ
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
ㅤ
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
Episodes
Mentioned books
Mar 17, 2026 • 11min
What’s Up THIS WEEK! 🚨 BIG Instagram CHANGE! Big LinkedIn Change! 👽 Aliens Are HERE! | Ep. 476
Quick marketing headlines: Instagram testing links in captions for verified users, and LinkedIn rolling out a new interest-driven algorithm that explains sudden engagement swings. Handy email tips about using Q2 and emojis to lift open rates. A PR stunt that turned a calorie controversy viral. Lighthearted tangents about restaurant bread etiquette and Spielberg sparking an aliens debate.
Mar 16, 2026 • 12min
SPECIAL SERIES ==> YouTube is HARD! March Madness for B2B and Consumer? Harry Potter? <== | BATHROOM Break #99 COLLAB: The Marketing Millennials + Do This, Not That
They unpack why hundreds of YouTube videos can bring views but few conversions. They explain why one-off influencer buys often underdeliver and how multi-month creator partnerships work better. They discuss using March Madness themes to boost opens and clicks. They push building an AI 'customer mind' from reviews and data. They also test bold email tricks like testimonial and ALL CAPS subject lines.
16 snips
Mar 13, 2026 • 14min
🏸I try PICKLEBALL!! ➕ My Rant About How to Really NETWORK: Jay’s SCOOP | Ep. 474
Practical networking tactics that go beyond vague advice. Daily 15-minute LinkedIn habits and smart commenting to get noticed by senior people. Strategies to connect with lower-level teammates first and plan who to meet at events. The power of asking for warm introductions. A funny take on a first-time pickleball lesson.
Mar 12, 2026 • 19min
GUEST!! 🚫 The Truth About "SPAM WORDS" in Subject Lines w/ZeroBounce COO Brian Minick | Ep. 473
Brian Minick, COO of ZeroBounce and email deliverability expert who helps companies with validation and inbox placement. He debunks spam-trigger-word myths like “free.” He explains why 100% inbox placement is impossible. He reveals why unsubscribes can boost reputation and why Gmail’s Promotions tab can be fine. Practical tips on migrating ESPs, IP choices, warmup, and send-volume effects.
10 snips
Mar 10, 2026 • 9min
What’s Up THIS WEEK! The Popup Trick You Are Ignoring 🤯 ➕ The Fast Food Burger That Broke The Internet 👀 | Ep. 472
Quick takes on the Prada/Meta smart glasses buzz and whether luxury brands really need wearable AI. A simple timed pricing pop-up trick that reportedly lifts conversions. Major retailers and travel brands suddenly buying ad space on ChatGPT. The viral McDonald’s mega-burger moment that exploded across social media.
21 snips
Mar 9, 2026 • 12min
SPECIAL SERIES ==>Gross People Are Gross ➕Secrets to Repurposing Content! <== | BATHROOM Break #97 COLLAB: The Marketing Millennials + Do This, Not That
They kick off with a cringe social dilemma about nose-picking, awkward handshakes, and dodge tactics like fake phone calls. A sneeze-in-restaurant debate and heightened post-baby hygiene rules follow. On marketing, they explain the 90-day repurposing rule, how to recycle top-performing hooks across formats, and why repeating winners helps reach new audiences.
13 snips
Mar 6, 2026 • 12min
Ask Us ANYTHING! 🛠️ FIX Your Landing Pages in 5 Minutes | Ep. 470
Quick fixes that stop landing page abandonment and win more leads. Matching your ad or email hero image to the page to build instant trust. Cutting required form fields and using multi-step forms to rescue conversions. Smart placement of testimonials and logos for last-step validation. Removing navigation and social links to keep visitors focused. A short morning ritual that sets the right tone for productivity.
8 snips
Mar 5, 2026 • 19min
RUSSELL BRUNSON!🔥The $10M Webinar Blueprint 💸 GUEST!! ClickFunnels' Russell Brunson | Ep. 469
Russell Brunson, entrepreneur and ClickFunnels co-founder who popularized sales funnels, shares how simple funnels beat traditional websites. He explains using AI to analyze competitors and power a $10M launch. He also outlines a “webinar a week” growth plan and why repeating core stories to new audiences scales results.
Mar 3, 2026 • 8min
What’s Up THIS WEEK! 🛑 STOP Editing Your Videos Right Now ➕ Google’s New AI Ranking Trick 📈 | Ep. 468
New Google data shows adding a specific month to titles can dramatically boost AI recommendation visibility. A major marketplace buy signals where Gen Z is actually shopping. The head of Instagram says leaving background noise and mistakes can increase engagement. Real, unedited moments and “proof of life” clips are becoming a powerful reach tactic.
Mar 2, 2026 • 10min
SPECIAL SERIES ==> Why Your Listicles Are Failing 🛑 (And How to Fix Them) <== | BATHROOM Break #97 COLLAB: The Marketing Millennials + Do This, Not That
Quickfire takes on why phrasing like "Top 3" and "Number 1" beats standard numbered list headlines for AI ranking. How to use AI tools like Perplexity to pull high-authority sources for your articles. A surprising email subject-line hack using edition numbers in brackets that lifts open rates. Plus a bizarre food-safety story that adds a weirdly memorable break from the marketing tips.
