Do This, NOT That: Marketing Tips with Jay Schwedelson Ask Us ANYTHING! 🛠️ FIX Your Landing Pages in 5 Minutes | Ep. 470
13 snips
Mar 6, 2026 Quick fixes that stop landing page abandonment and win more leads. Matching your ad or email hero image to the page to build instant trust. Cutting required form fields and using multi-step forms to rescue conversions. Smart placement of testimonials and logos for last-step validation. Removing navigation and social links to keep visitors focused. A short morning ritual that sets the right tone for productivity.
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Repeat The Email Hero Image On The Landing Page
- Use the same primary image in your email or social post and on the landing page to subconsciously confirm visitors are in the right place.
- Jay says this simple match increases conversions by over 10% because it builds instant subconscious trust.
Cut Required Fields And Use Multi Step Forms
- Remove unnecessary required fields because each additional required field cuts potential submissions by about 8%.
- For long forms (more than eight fields) switch to a multi-step form to raise completion rates by over 30%.
Put A Testimonial Next To The Submit Button
- Place a short testimonial immediately next to or below the submit button as a closing argument to nudge hesitant users.
- Jay reports a single nearby testimonial can lift conversions by over 15%.
