Do This, NOT That: Marketing Tips with Jay Schwedelson
GURU Media Hub
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
ㅤ
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
ㅤ
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
ㅤ
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
ㅤ
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
ㅤ
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
ㅤ
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
Episodes
Mentioned books
9 snips
Mar 27, 2026 • 12min
15% Boost to Email Open Rates! ➕Acupuncture and Cupping? 😳 Ask Us ANYTHING!!| Ep. 482
A quick marketing trick that can lift email open rates by over 15 percent with a three-second change to the sender name. Practical examples for event invites, product drops, and executive announcements. A candid tale of trying morning meditation, acupuncture, cupping, cryotherapy, and saunas while testing what actually helps you chill out.
9 snips
Mar 26, 2026 • 21min
GUEST: STOP Boring Your Audience! Public Speaking Secrets! 🛑 GUEST!! Bestselling Author and Founder of Speaking School w/Eileen Wilder | Ep. 481
Eileen Wilder, bestselling author and founder of a speaking school who turns talks into revenue, shares stage-tested tactics. She reveals how switching from "I" to "you" grabs attention. Learn her opening formula, the Mr. Rogers closing for emotional impact, and how to reframe nerves into excitement. Plus, strategies for structuring and pricing high-ticket VIP days to sell with confidence.
Mar 24, 2026 • 12min
What’s Up THIS WEEK! New Secrets to Show Up in AI Overviews 🤯 Batch Nation is OVER! | DTNT | Ep. 480
New data shows a surge in Google AI overviews and why long, natural search queries boost their likelihood. Learn how small businesses can outrank giants with scenario-based, human-phrase content. Hear why leading with next-year dates backfires after March and a quirky debate about movie theater candy and promotional popcorn shaped like a red purse.
Mar 23, 2026 • 13min
SPECIAL SERIES ==>🚪 The 100th Episode Got Weird <== | BATHROOM Break #100 COLLAB: The Marketing Millennials + Do This, Not That
Two marketers trade cringe-worthy personal misadventures and festival horror stories. They play a chaotic Never Have I Ever about shady marketing moves like fake last-chance emails and RE: tricks. Confessions include deleting flopped posts, avoiding awkward people, and a panic attack before a big panel. The tone is funny, unfiltered, and delightfully unpolished.
17 snips
Mar 20, 2026 • 14min
Ask Us ANYTHING!! INSTANT Performance Boost Secrets! 😳 Dating Advice?😳 | Ep. 478
They dig into numeric marketing tricks: why oddly specific figures beat round numbers and how starting titles with non-zero/non-five digits can lift engagement. Learn why slightly imperfect ratings feel more believable and how negative or unusual decimals trigger curiosity. The conversation then pivots to blunt dating red flags, including being seen out after canceling and disappearing without notice.
Mar 19, 2026 • 21min
SPECIAL GUEST!! Chasing MONEY is Ruining Your Life w/Patrice Washington from the REDEFINING WEALTH Podcast 💀| Ep. 477
Patrice Washington, financial educator and author who rebuilt multimillion-dollar ventures, shares why money alone does not bring fulfillment. She explores wealth as well-being. Short, punchy conversations cover why money can feel unsafe, building capacity to hold wealth, clearing physical and emotional clutter, and aligning purpose, people, faith, and work for real momentum.
Mar 17, 2026 • 11min
What’s Up THIS WEEK! 🚨 BIG Instagram CHANGE! Big LinkedIn Change! 👽 Aliens Are HERE! | Ep. 476
Quick marketing headlines: Instagram testing links in captions for verified users, and LinkedIn rolling out a new interest-driven algorithm that explains sudden engagement swings. Handy email tips about using Q2 and emojis to lift open rates. A PR stunt that turned a calorie controversy viral. Lighthearted tangents about restaurant bread etiquette and Spielberg sparking an aliens debate.
Mar 16, 2026 • 12min
SPECIAL SERIES ==> YouTube is HARD! March Madness for B2B and Consumer? Harry Potter? <== | BATHROOM Break #99 COLLAB: The Marketing Millennials + Do This, Not That
They unpack why hundreds of YouTube videos can bring views but few conversions. They explain why one-off influencer buys often underdeliver and how multi-month creator partnerships work better. They discuss using March Madness themes to boost opens and clicks. They push building an AI 'customer mind' from reviews and data. They also test bold email tricks like testimonial and ALL CAPS subject lines.
16 snips
Mar 13, 2026 • 14min
🏸I try PICKLEBALL!! ➕ My Rant About How to Really NETWORK: Jay’s SCOOP | Ep. 474
Practical networking tactics that go beyond vague advice. Daily 15-minute LinkedIn habits and smart commenting to get noticed by senior people. Strategies to connect with lower-level teammates first and plan who to meet at events. The power of asking for warm introductions. A funny take on a first-time pickleball lesson.
Mar 12, 2026 • 19min
GUEST!! 🚫 The Truth About "SPAM WORDS" in Subject Lines w/ZeroBounce COO Brian Minick | Ep. 473
Brian Minick, COO of ZeroBounce and email deliverability expert who helps companies with validation and inbox placement. He debunks spam-trigger-word myths like “free.” He explains why 100% inbox placement is impossible. He reveals why unsubscribes can boost reputation and why Gmail’s Promotions tab can be fine. Practical tips on migrating ESPs, IP choices, warmup, and send-volume effects.
