Do This, NOT That: Marketing Tips with Jay Schwedelson

SPECIAL SERIES ==>🚪 The 100th Episode Got Weird <== | BATHROOM Break #100 COLLAB: The Marketing Millennials + Do This, Not That

Mar 23, 2026
Two marketers trade cringe-worthy personal misadventures and festival horror stories. They play a chaotic Never Have I Ever about shady marketing moves like fake last-chance emails and RE: tricks. Confessions include deleting flopped posts, avoiding awkward people, and a panic attack before a big panel. The tone is funny, unfiltered, and delightfully unpolished.
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ANECDOTE

Locked Out In Boxers After Conference Cheeseburger

  • Jay Schwedelson got locked out of his conference hotel room wearing only Tommy John boxers after ordering room service and knocking on the door in panic.
  • He rode the elevator past conference attendees, faced a front desk that asked for ID, and called the moment “one of the most humiliating” in his career.
INSIGHT

Last Chance Is Often Marketing Theater

  • Both hosts admit they regularly use urgency language like "last chance" even when it's not true, exposing common marketing exaggeration.
  • Jay and Daniel call out repeated "last chance" and fake closing messages as normalized but misleading tactics.
ADVICE

Delete Flopped Posts Quickly

  • Delete underperforming social posts without shame to keep your feed tight and experiment freely.
  • Daniel says he deletes posts weekly and warns reposting the same content the same day can hurt net results on platforms like LinkedIn or Instagram.
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