Do This, NOT That: Marketing Tips with Jay Schwedelson

🏸I try PICKLEBALL!! ➕ My Rant About How to Really NETWORK: Jay’s SCOOP | Ep. 474

16 snips
Mar 13, 2026
Practical networking tactics that go beyond vague advice. Daily 15-minute LinkedIn habits and smart commenting to get noticed by senior people. Strategies to connect with lower-level teammates first and plan who to meet at events. The power of asking for warm introductions. A funny take on a first-time pickleball lesson.
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ADVICE

Make LinkedIn A 15 Minute Daily Habit

  • Do spend 15 minutes daily on LinkedIn as a long‑game investment in future opportunities.
  • Jay Schwedelson recommends consistent daily engagement, not reactive outreach, to build relationships before you need them.
ADVICE

Warm Up Targets With Thoughtful Comments

  • Do follow and bell‑notify 50–100 target profiles, then comment thoughtfully on every post for 30–60 days before connecting.
  • Jay says this brands your name in their feed so connection requests land warmer and acceptance rates rise.
ADVICE

Always Send Desktop Connection Notes

  • Do add a custom note when sending connection requests from desktop and reference learning from their content.
  • Jay notes a custom note increases acceptance by ~30% and should say you've been learning from their posts and want to connect.
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