Do This, NOT That: Marketing Tips with Jay Schwedelson Ask Us ANYTHING!! INSTANT Performance Boost Secrets! 😳 Dating Advice?😳 | Ep. 478
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Mar 20, 2026 They dig into numeric marketing tricks: why oddly specific figures beat round numbers and how starting titles with non-zero/non-five digits can lift engagement. Learn why slightly imperfect ratings feel more believable and how negative or unusual decimals trigger curiosity. The conversation then pivots to blunt dating red flags, including being seen out after canceling and disappearing without notice.
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Show Exact Audience Counts In CTAs
- Use precise audience counts in CTAs to increase trust and conversions.
- Lines like "Join 57,542 other leaders" or "Join 9,113 other people" make offers feel authentic and lift response.
Power Of Weirdly Specific Numbers
- Specific, non-round numbers feel more authentic and boost engagement versus round numbers.
- Using precise figures like 9,122 instead of 10,000 increased engagement by over 15% in Jay Schwedelson's tests.
Always Start With A NonRound Number
- Start titles and subject lines with a number but avoid numbers ending in 0 or 5 to improve engagement.
- Non-round starters like 7, 9, or 11 increased engagement by over 22% versus 10 or 25 in Jay's data.
