Do This, NOT That: Marketing Tips with Jay Schwedelson GUEST: STOP Boring Your Audience! Public Speaking Secrets! 🛑 GUEST!! Bestselling Author and Founder of Speaking School w/Eileen Wilder | Ep. 481
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Mar 26, 2026 Eileen Wilder, bestselling author and founder of a speaking school who turns talks into revenue, shares stage-tested tactics. She reveals how switching from "I" to "you" grabs attention. Learn her opening formula, the Mr. Rogers closing for emotional impact, and how to reframe nerves into excitement. Plus, strategies for structuring and pricing high-ticket VIP days to sell with confidence.
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From Broke Pastor To $108,000 Event
- Eileen went from a broke pastor in a two-bedroom apartment with three kids to building a multimillion-dollar speaking business in about five years.
- She ran a first event that sold $108,000 and told her husband to quit driving for Uber that night, showing rapid financial turnaround from speaking skills.
Open With You Not I
- Switch your opening from I to you to make your message instantly magnetic and trigger the brain's attention to the audience.
- Use lines like "You know how people struggle with..." or ask a universal question beginning with "How many of you..." to get immediate buy-in.
Use A Universal Question And Promise Short
- Start presentations with a universal question then promise a short agenda to establish command energy and let the audience relax.
- Say "How many of you..." then "In today's short presentation I'm going to show you X, Y, Z" so the room exhales and trusts you.
