Do This, NOT That: Marketing Tips with Jay Schwedelson SPECIAL SERIES ==> YouTube is HARD! March Madness for B2B and Consumer? Harry Potter? <== | BATHROOM Break #99 COLLAB: The Marketing Millennials + Do This, Not That
Mar 16, 2026
They unpack why hundreds of YouTube videos can bring views but few conversions. They explain why one-off influencer buys often underdeliver and how multi-month creator partnerships work better. They discuss using March Madness themes to boost opens and clicks. They push building an AI 'customer mind' from reviews and data. They also test bold email tricks like testimonial and ALL CAPS subject lines.
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300 YouTube Videos With No Meaningful Conversions
- Jay tried going all-in on YouTube and produced roughly 300 videos but saw almost no meaningful conversions.
- He gained views and subscribers yet describes the effort as failing to drive backend outcomes despite heavy output.
One-Off Influencer Buys Rarely Move The Needle
- Daniel argues one-off influencer deals rarely deliver meaningful impact in B2B because the influencer label is too broad.
- He differentiates between creators who build networks (events/newsletters) and those who only post on social, requiring different investment strategies.
Buy Influencers As Multimonth Integrated Campaigns
- Do structure influencer partnerships as multichannel, multi-post campaigns rather than single posts.
- Jay prefers six- to twelve-month integrated packages with combinations like multiple posts plus newsletter insertions to avoid wasting budget.
