Do This, NOT That: Marketing Tips with Jay Schwedelson 15% Boost to Email Open Rates! âAcupuncture and Cupping? đł Ask Us ANYTHING!!| Ep. 482
9 snips
Mar 27, 2026 A quick marketing trick that can lift email open rates by over 15 percent with a three-second change to the sender name. Practical examples for event invites, product drops, and executive announcements. A candid tale of trying morning meditation, acupuncture, cupping, cryotherapy, and saunas while testing what actually helps you chill out.
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Use Functional Branded From Names
- Do change your email "From" friendly name based on the email type to boost opens.
- Jay Schwedelson says switching aliases like "Acme Invite" or "Acme Just In" (keeping the same sending address) can lift opens 15%+.
From Name Is Underrated Email Real Estate
- Insight: Most promotional emails waste prime inbox real estate by only using the brand name as the from name.
- Jay notes over 80% of promotional/newsletter emails do this, turning messages into background "wallpaper" for recipients.
Alter Alias Not Sending Address
- Do keep the same sending address but alter the friendly alias (the "From" name) rather than the technical sender email.
- Jay recommends 3â4 aliases max (newsletter, promotional, event, plus CEO for urgent) to avoid subscriber confusion.
