MASSIVE thank you to our Sponsor, CallRail!
CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down.
Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.
If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.
Start a Free Trial Here: https://www.callrail.com/dothis
ㅤ
It is time for another round of Ask Us Anything. Jay Schwedelson reveals a massively underused email trick that takes three seconds to implement but can instantly boost your open rates by over 15 percent. Things also get a little weird when he shares his recent off-the-wall adventures with morning meditation, head needles, and cupping therapy to finally chill out.
ㅤ
Best Moments:
(01:35) The old school email tactic that most business and consumer marketers completely ignore
(03:00) How a simple adjustment to your from name lifts open rates by well over 15 percent
(04:28) Exact examples of functional sender names you should use for event invites and product drops
(05:45) Why highly important company announcements should come directly from your executive team
(09:30) The surprisingly relaxing experience of getting needles stuck straight into your head
(10:19) Looking in the mirror after a back cupping session and feeling like an alien
ㅤ
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
