Stop losing leads just because your landing page looks like work. Jay Schwedelson reveals the psychological triggers that make people click submit, including a simple image trick that bumps conversions by double digits. He also opens up about the "woo woo" morning habit that keeps him sane, even if it involves hiding in the bathroom.
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Best Moments:
(02:45) How repeating your email's hero image on the landing page subconsciously builds trust
(03:50) The exact percentage of leads you lose for every single extra field you require
(04:29) Why splitting long forms into multiple steps can skyrocket your completion rate
(05:25) The specific spot to place a testimonial that drives a 15% conversion lift
(06:45) One navigation mistake that kills focus and why you need to delete it right now
(08:50) Jay’s 10-minute morning ritual that happens before he ever looks at a phone screen
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
