Do This, NOT That: Marketing Tips with Jay Schwedelson SPECIAL SERIES ==>Gross People Are Gross ➕Secrets to Repurposing Content! <== | BATHROOM Break #97 COLLAB: The Marketing Millennials + Do This, Not That
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Mar 9, 2026 They kick off with a cringe social dilemma about nose-picking, awkward handshakes, and dodge tactics like fake phone calls. A sneeze-in-restaurant debate and heightened post-baby hygiene rules follow. On marketing, they explain the 90-day repurposing rule, how to recycle top-performing hooks across formats, and why repeating winners helps reach new audiences.
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Thumb Up The Nose Handshake Awkwardness
- Jay describes seeing a man put his thumb up his nose then immediately offering a handshake.
- Jay used the COVID excuse to avoid the handshake and the interaction went awkwardly wrong when the other person confronted him.
Use A Fake Call To Avoid Handshakes
- Daniel's go-to avoidance move is to pretend you're on a phone call and wave while exiting the interaction.
- He recommends a quick "sorry, I'm on a call, catch you later" to dodge handshakes without confrontation.
Leaving When People Sneeze Around A Baby
- Daniel shares that hearing someone sneeze in a restaurant now makes him leave immediately because he has a baby.
- He also described leaving a baby gym class when other kids were coughing and sneezing to avoid exposure.
