Join Jay Schwedelson and Daniel Murray for a quick "Bathroom Break" that starts with a cringey social dilemma involving a nose-picker and a handshake. They debate the rules of public coughing and why Daniel immediately flees restaurants upon hearing a sneeze. On the marketing side, they break down the 90-day repurposing rule and explain why your fear of being repetitive is completely unfounded.
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
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Best Moments:
(01:09) Jay recounts a horror story about a thumb up the nose right before a greeting
(01:51) Daniel reveals the fake phone call move he uses to avoid gross handshakes
(02:40) Why does hearing a sneeze at a restaurant make Daniel leave immediately
(03:45) The 90-day window where old content becomes new again
(05:32) How to reuse a winning hook without the algorithm punishing you
(07:28) The realization that nobody remembers what you posted on Tuesday
(11:00) A passionate rant about why hand sanitizer is not a substitute for soap
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
