Do This, NOT That: Marketing Tips with Jay Schwedelson

What’s Up THIS WEEK! The Popup Trick You Are Ignoring 🤯 ➕ The Fast Food Burger That Broke The Internet 👀 | Ep. 472

10 snips
Mar 10, 2026
Quick takes on the Prada/Meta smart glasses buzz and whether luxury brands really need wearable AI. A simple timed pricing pop-up trick that reportedly lifts conversions. Major retailers and travel brands suddenly buying ad space on ChatGPT. The viral McDonald’s mega-burger moment that exploded across social media.
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ANECDOTE

Jay's Take On Meta AI Glasses And Prada Rumors

  • Jay shares his reaction to Meta/Prada AI glasses and his own experience wearing Ray-Ban Meta glasses.
  • He notes discomfort and social awkwardness, and cites 7 million units sold last year as a surprising adoption stat.
INSIGHT

Timed Popups On Pricing Pages Drive Huge Conversions

  • Timed pop-ups on pricing pages can massively boost conversions.
  • Jay cites a Sensor Tower stat that timed pop-ups can produce about a 29% conversion rate when triggered after ~10–15 seconds on pricing or donation pages.
ADVICE

Test Timed Popups With A Short Delay And Offer

  • Test timed pop-ups even if you dislike pop-ups because visitors rarely abandon due to them.
  • Set a short delay (e.g., 10–15 seconds) on key pages like pricing and offer a clear incentive such as 10% off.
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