Do This, NOT That: Marketing Tips with Jay Schwedelson SPECIAL SERIES ==> Why Your Listicles Are Failing 🛑 (And How to Fix Them) <== | BATHROOM Break #97 COLLAB: The Marketing Millennials + Do This, Not That
Mar 2, 2026
Quickfire takes on why phrasing like "Top 3" and "Number 1" beats standard numbered list headlines for AI ranking. How to use AI tools like Perplexity to pull high-authority sources for your articles. A surprising email subject-line hack using edition numbers in brackets that lifts open rates. Plus a bizarre food-safety story that adds a weirdly memorable break from the marketing tips.
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Saved Salmon For Lab Testing
- Daniel and Jay share a gross salmon story where Ari ate spoiled salmon from a Thai place and they saved the fish in case lab testing was needed.
- Ari's dad, an environmental lawyer, insisted they refrigerate the discarded fish for possible contamination testing, which Daniel called a terrible idea that made the fridge stink.
Top Framed Listicles Outperform Numbered Lists
- Jay notes AI search now favors listicles framed as absolute bests like "Top 3" or "Number 1" rather than generic numbered lists.
- Tests show headlines using Top/Number/Best pull exponentially higher in AI platforms and also perform better in email engagement.
Cite AI Sourced References In Articles
- Daniel advises using AI tools like Perplexity, Claude, and ChatGPT to surface high-authority sources and include those links in your article.
- Adding the specific sources the AI references makes your piece a curator for models, increasing perceived value and visibility in AI-driven results.
