Do This, NOT That: Marketing Tips with Jay Schwedelson What’s Up THIS WEEK! 🛑 STOP Editing Your Videos Right Now ➕ Google’s New AI Ranking Trick 📈 | Ep. 468
Mar 3, 2026
New Google data shows adding a specific month to titles can dramatically boost AI recommendation visibility. A major marketplace buy signals where Gen Z is actually shopping. The head of Instagram says leaving background noise and mistakes can increase engagement. Real, unedited moments and “proof of life” clips are becoming a powerful reach tactic.
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Include Month Plus Year To Win AI Recommendations
- Google now favors content with a visible month plus year when generating AI commercial recommendations.
- Jay Schwedelson cites Google documentation and team tests showing pages with month+year are 42% more likely to appear than year-only pages.
Update Titles To Month And Year Immediately
- Do add the specific month and year to titles and page headings like Best CRM Platforms, March 2026 to boost visibility in AI feeds.
- Jay recommends updating evergreen lists (e.g., best running shoes) to include month+year for a measurable advantage.
eBay Bought Depop To Reach Gen Z Commerce
- Jay recounts eBay's acquisition of Depop from Etsy for $1.2 billion as a smart move to reach Gen Z commerce.
- He notes his teenage kids and other young people live on Depop for used and vintage clothing shopping.
