Do This, NOT That: Marketing Tips with Jay Schwedelson
GURU Media Hub
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
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Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
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Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
ㅤ
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
ㅤ
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
ㅤ
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
ㅤ
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
Episodes
Mentioned books
17 snips
Feb 26, 2026 • 20min
Is AI Taking Copywriting Jobs? W/ Copy Posse Founder! Alex Cattoni 👩💻 | Ep. 466
Alex Cattoni, copywriter and founder of The Copy Posse who champions empathetic direct-response storytelling. She talks about humanizing marketing, why AI can boost rather than replace writers, how to use AI as a drafting tool without losing craft, and why storytellers remain in high demand as bro marketing fades.
21 snips
Feb 24, 2026 • 9min
What’s Up THIS WEEK! Instagram + LinkedIn NEW Engagement Must Do’s! + Love Story on HULU | Ep. 465
LinkedIn document posts are crushing video and text right now. A quick Instagram trick can double reach by rallying five people fast. Practical steps for uploading carousel PDFs and organizing teams to boost company posts. A corporate leader taking customer calls and a surprising celebrity reptile detour make for fun marketing anecdotes.
Feb 23, 2026 • 11min
SPECIAL SERIES ==> Subject Line TESTS You Haven’t Tried! <== | BATHROOM Break #96 COLLAB: The Marketing Millennials + Do This, Not That
Daniel Murray, co‑host of The Marketing Millennials and sharp email marketer, shares quick subject line experiments. He covers surprising wins for ALL CAPS, using a consistent emoji as an inbox anchor, pattern-interrupt phrases like "Wait...", accidental insider reveals, and reverse-psychology lines that tell certain readers to skip the message.
12 snips
Feb 20, 2026 • 10min
Ask Us ANYTHING! AI Visibility is the New SEO 🤖 | Ep. 463
A deep dive into tracking how your brand appears in AI tools like ChatGPT, Gemini and Claude. Practical steps for auditing presence with 10–30 priority customer questions and logging visibility without bias. Tips on free tools to automate tracking and simple recency signals that help content surface in AI answers. A spirited pop culture roundup rounds out the conversation.
5 snips
Feb 17, 2026 • 8min
What’s Up THIS WEEK: NEW Content Format! Multiple Offers in Email? Nepo Babies? The Beckhams? | Ep. 462
Short-form serialized micro-dramas on TikTok are exploding and even B2B can borrow the format for LinkedIn and Shorts. New data warns that stuffing emails with multiple links can cut hero-offer clicks dramatically. A brand mashup turns internet culture into comedy with a playful 'nepo cookie' stunt. Celebrities’ privacy demands clash with oversharing on social platforms.
7 snips
Feb 16, 2026 • 12min
SPECIAL SERIES ==> Your Attribution Data Is Lying to You 🤥 <== | BATHROOM Break #95 COLLAB: The Marketing Millennials + Do This, Not That
They unpack why attribution is a directional compass, not a precise map. They explain why last-touch often overcredits search and how that misleads decisions. Practical testing methods get attention: holdout groups and geo-tests to validate true lift. They also talk simple data hacks like a "how did you hear" form field and trade a light-hearted take on Olympic curling.
12 snips
Feb 13, 2026 • 22min
🔥Controversial Email TAKES! Jay vs Jessica Best!!🔥 GUEST!! Jessica Best | Ep. 460
Jessica Best, an email marketing strategist with 15+ years and founder of BetterAv, shares her blueprint for leaving agency life and launching a consultancy. They clash over hot takes: resending to non-openers, over-testing emails, and whether there’s any perfect send time. Fast-paced debate on practical email strategies and the realities of freelancing.
14 snips
Feb 10, 2026 • 10min
What’s Up THIS WEEK: New Engagement Trend for B2B and Consumer That’s Working! | Ep. 459
They dig into the rise of preseason marketing and why brands are launching campaigns much earlier. A simple "first 100" registration phrasing and control-based perks to spark FOMO are highlighted. Reddit's new Reminder Ads as a low-cost lead testing tool get attention. There's also a lively debate about pizza chains and a take on a buzzy new TV show about extreme neighbor feuds.
18 snips
Feb 9, 2026 • 12min
SPECIAL SERIES ==> AI Tools We Are Using, Nacho HACKS!!🧀 <== | BATHROOM Break #94 COLLAB: The Marketing Millennials + Do This, Not That
A playful start about nacho layering and Super Bowl snack hacks leads into a focused rundown of practical AI tools marketers actually use. They highlight creative writing models, slide-deck generators, and AI-driven video/audio editors. Rapid app prototyping without code and fast ad-creative tools also get attention, plus quick cooking shortcuts sprinkled in.
21 snips
Feb 5, 2026 • 12min
The WORST Public Speaking Advice You Keep Hearing 🤐 Jay’s SCOOP | Ep. 457
A takedown of common public-speaking myths that make presentations sound robotic. Tips on why memorizing and mirror practice fail and how real-world noise helps. Advice to open with relatability instead of jokes and to physically fill the space. A contrarian final note urging one clear action rather than a recap.
