Do This, NOT That: Marketing Tips with Jay Schwedelson
GURU Media Hub
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
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Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
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Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
ㅤ
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
ㅤ
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
ㅤ
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
ㅤ
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
Episodes
Mentioned books
8 snips
Feb 3, 2026 • 8min
What’s Up THIS WEEK: What is Moltbook? LinkedIn News! Super Bowl Ads News! | Ep. 456
A look at a new social network made just for AI agents and what those bots are posting about real people. The surprising high minimum for advertising on ChatGPT and why early buyers get press. A quirky new LinkedIn certification called Vibe Coding. Marketing tricks behind viral sell-out headlines and a cost breakdown showing why Super Bowl ads can make financial sense.
10 snips
Feb 2, 2026 • 11min
SPECIAL SERIES ==> Stop Sending Emails at 9 AM 🛑 <== | BATHROOM Break #93 COLLAB: The Marketing Millennials + Do This, Not That
Daniel Murray, marketing podcaster known for no-fluff, practical automation tactics. He explains how to make automations feel human with conversational DMs, GIFs, and multimedia. They discuss inserting manual emails into automated streams and why sending at odd times (like 8:07 PM) outperforms the standard 9 AM send. Plus a light detour into timely Valentine's Day relationship tips.
29 snips
Jan 29, 2026 • 11min
5 Quick Wins That Anybody Can Test! + 👃 Malls Smell 👃 Jay’s SCOOP | Ep. 453
A rapid-fire rundown of tiny UX and layout tweaks that can move big marketing numbers. Short tests like left-justified copy, a PS with the offer link, and adding a reassurance line under forms get featured. Advice includes trimming required fields, redirecting logo clicks to offers, testing Friday webinars, and removing social buttons to boost conversions.
29 snips
Jan 27, 2026 • 10min
What’s Up THIS WEEK: WORDS that Boost Everything? Facebook Update! Bridgerton? | Ep. 452
Platforms are leaning back into long-form writing and big payouts for standout articles. Data shows Threads outpacing X in mobile use while X runs a $1M long-read contest. Timely Super Bowl keywords and a single emoji are driving big email lifts. New paid options let advertisers boost Facebook Live to targeted audiences. Lululemon faces backlash over a transparency fail in their latest leggings.
6 snips
Jan 26, 2026 • 11min
SPECIAL SERIES ==> 🏆 B2B & B2C Super Bowl TESTS! These WORK! 🏈 <== | BATHROOM Break #92 COLLAB: The Marketing Millennials + Do This, Not That
Daniel Murray, marketing strategist and former D1 football player, blends cultural timing with tactical marketing. He explains why B2B brands should ride Super Bowl momentum. They discuss scanning social trends and memes during game week. Learn about subject-line triggers like MVP and QB, plus hyper-targeting cities of the competing teams for higher engagement.
17 snips
Jan 23, 2026 • 9min
EASY Instant Boost to Click-Throughs and Conversions! 🫠(and My 50th Bday Plans?)🫠 Jay’s SCOOP | Ep. 490
Discover how a simple two-button tweak can skyrocket your conversion rates by playing with psychology. The magic is in making the 'Yes' button appealing while framing 'No' as a regretful choice. Hear how big brands like Groupon and Shopify utilize this tactic successfully. Plus, Jay shares his quirky wish for his 50th birthday: a weekend on a farm bonding with chickens! Whether you're in marketing or just curious, this quick dive offers entertaining insights and actionable tips to elevate your game.
Jan 22, 2026 • 22min
LIVE From IMEX: What Attendees Really Want from Events! w/CEO IMEX Group Carina Bauer & Freeman SVP Ken Holsinger
Join Carina Bauer, CEO of the IMEX Group, and Ken Holsinger, SVP of Freeman, as they dive into what attendees really want from events. They reveal that it’s not about fancy extras; instead, meaningful connections and useful ideas matter most. Discover the striking disconnect between planners’ expectations and attendees' desires, plus insights on how peak moments drive retention. Learn why memorable swag often comes from simplicity, and explore fresh strategies to redesign events that truly engage and resonate.
21 snips
Jan 20, 2026 • 11min
What’s Up THIS WEEK: ChatGPT ADS? LinkedIn News! Marty Supreme - Ughhh 💸 | Ep. 478
This week, rumors swirl as OpenAI eyes Pinterest, hinting at new AI training possibilities. LinkedIn gets spotlighted, now cited by AI five times more than Wikipedia. Learn a killer formula for creating LinkedIn posts that attract citations. ChatGPT is testing ads in the US, sparking curiosity about its monetization. The big news includes Constant Contact's acquisition of guru properties, and Jay gives a scathing review of 'Marty Supreme' while setting his personal movie runtime limit. Plus, ‘Traitors’ emerges as the addictive reality TV choice!
14 snips
Jan 19, 2026 • 12min
SPECIAL SERIES ==> One Word, More Conversions 😳 <== | BATHROOM Break #91 COLLAB: The Marketing Millennials + Do This, Not That
Daniel Murray, co-host of The Marketing Millennials and a seasoned marketing expert, joins Jay Schwedelson for a candid discussion. They explore the anxiety that can come from selling a business and the unexpected pressures of working with larger clients. Jay reveals that simply changing the name of an offer can significantly boost conversions, while Daniel emphasizes the power of personalization. They also share A/B testing tips, the impact of minor tweaks, and the benefits of morning meditation for clear thinking in marketing.
10 snips
Jan 15, 2026 • 19min
SPECIAL GUEST!! Michael Stelzner from AI Explored 🔥 Claude > Custom GPT 😮 | Ep. 476
Michael Stelzner, Founder of Social Media Examiner and host of the AI Explored podcast, joins to reveal why Claude excels in creating persuasive marketing copy. He discusses Claude's ethical basis, low hallucination rates, and how to effectively utilize its Projects feature for consistent brand messaging. Michael shares unique techniques like the artifact trick for refining outputs and prompts for generating standout copy. They also preview AI Business World, emphasizing its value and an exclusive listener discount!
