Do This, NOT That: Marketing Tips with Jay Schwedelson SPECIAL SERIES ==> Stop Sending Emails at 9 AM 🛑 <== | BATHROOM Break #93 COLLAB: The Marketing Millennials + Do This, Not That
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Feb 2, 2026 Daniel Murray, marketing podcaster known for no-fluff, practical automation tactics. He explains how to make automations feel human with conversational DMs, GIFs, and multimedia. They discuss inserting manual emails into automated streams and why sending at odd times (like 8:07 PM) outperforms the standard 9 AM send. Plus a light detour into timely Valentine's Day relationship tips.
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Valentine's Day: Celebrate Early
- Daniel prefers celebrating Valentine's Day earlier to avoid overpriced fixed menus at restaurants.
- He plans small personal touches like gifts from his son to make the day special.
Make Automations Feel Human
- Make automations feel personal by writing copy that mimics a human reaching out.
- Add GIFs and multimedia to welcome messages and texts to reduce robotic tone.
Small Touches Defeat Generic Automation
- Generic automations are obvious and get low engagement because recipients recognize the pattern.
- Small playful elements like memes or location mentions can make automation feel bespoke and prompt replies.