Do This, NOT That: Marketing Tips with Jay Schwedelson SPECIAL SERIES ==> 🏆 B2B & B2C Super Bowl TESTS! These WORK! 🏈 <== | BATHROOM Break #92 COLLAB: The Marketing Millennials + Do This, Not That
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Jan 26, 2026 Daniel Murray, marketing strategist and former D1 football player, blends cultural timing with tactical marketing. He explains why B2B brands should ride Super Bowl momentum. They discuss scanning social trends and memes during game week. Learn about subject-line triggers like MVP and QB, plus hyper-targeting cities of the competing teams for higher engagement.
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Jay's Painful Salmon Lunch Hack
- Jay eats nauseating healthy salads with salmon mid-day so he can eat less healthy at night.
- He admits the midday salmon makes him queasy and says others shouldn't copy the habit.
Daniel's D1 Eating Routine
- Daniel ate constantly at Cincinnati with unlimited cafeteria swipes and drank chocolate milk to maintain D1 weight.
- He had to keep weight near 295 but often dropped to 280, forcing frequent eating.
Leverage Super Bowl Words In Subject Lines
- Use Super Bowl themes in email subject lines to lift engagement during game week.
- Include keywords like "MVP", "QB", or football/trophy emojis and mirror the theme in the body copy.