Do This, NOT That: Marketing Tips with Jay Schwedelson What’s Up THIS WEEK: NEW Content Format! Multiple Offers in Email? Nepo Babies? The Beckhams? | Ep. 462
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Feb 17, 2026 Short-form serialized micro-dramas on TikTok are exploding and even B2B can borrow the format for LinkedIn and Shorts. New data warns that stuffing emails with multiple links can cut hero-offer clicks dramatically. A brand mashup turns internet culture into comedy with a playful 'nepo cookie' stunt. Celebrities’ privacy demands clash with oversharing on social platforms.
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Serialized Short-Form Is The New Long-Form
- TikTok-style serialized micro-dramas are converting long-form storytelling into bingeable 60–90 second episodes.
- Jay Schwedelson warns B2B marketers to adapt this short-form serialized approach on LinkedIn, YouTube Shorts, and Instagram.
Limit Email Links To One Primary Offer
- Avoid multiple destination links in a single email to protect your primary offer's clicks.
- World Data Research shows three or more links reduce hero-offer clicks by about 50%, so focus each email on one offer.
The 'Nepo Cookie' Brand Mashup
- Mondelez combined Oreo and Creme Egg into a mashup product they called the "Nepo cookie."
- Jay Schwedelson highlights it as a clever, culturally on-trend brand play leveraging parent-company crossovers.
