Soap operas are back, but they look a lot different on TikTok, and even B2B brands need to pay attention to this exploding trend. Jay Schwedelson explains why serialized micro-dramas are the new engagement goldmine and how to adapt the format for professional content. He also shares fresh research on why adding just a few extra links to your email marketing campaigns might be destroying your click-through rates.
Best Moments:
(00:55) TikTok launches "Pine" to capitalize on the exploding micro-drama trend
(01:52) Why Deloitte predicts this bite-sized content format will generate billions this year
(02:20) How B2B marketers can use serialized storytelling on LinkedIn to boost engagement
(03:22) New data shows hero offer clicks drop by 50% when an email has three or more links
(04:50) Mondelez leans into internet culture with their hilarious "Nepo Cookie" campaign
(05:50) The problem with "nepo babies" demanding privacy while oversharing on social media
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
