Do This, NOT That: Marketing Tips with Jay Schwedelson What’s Up THIS WEEK: New Engagement Trend for B2B and Consumer That’s Working! | Ep. 459
14 snips
Feb 10, 2026 They dig into the rise of preseason marketing and why brands are launching campaigns much earlier. A simple "first 100" registration phrasing and control-based perks to spark FOMO are highlighted. Reddit's new Reminder Ads as a low-cost lead testing tool get attention. There's also a lively debate about pizza chains and a take on a buzzy new TV show about extreme neighbor feuds.
AI Snips
Chapters
Books
Transcript
Episode notes
Preseason Marketing Is Taking Over
- Pre-season marketing pushes offers far earlier, extending holiday-style urgency into other categories.
- Early access marketing is up 35% year-over-year and major brands now launch campaigns months ahead.
Use 'First 100' To Trigger FOMO
- Use a "first 100" framing to drive FOMO and boost webinar registrations by about 20%.
- Double your normal sign-up expectation so you can truthfully promise on-demand access to the first cohort.
Give Early Registrants Control
- Give early registrants elements of control like voting on speakers or choosing session order to spur quick sign-ups.
- Offer perks like agenda drafts, pricing locks, or founding supporter status to reward early action.
