Do This, NOT That: Marketing Tips with Jay Schwedelson 🔥Controversial Email TAKES! Jay vs Jessica Best!!🔥 GUEST!! Jessica Best | Ep. 460
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Feb 13, 2026 Jessica Best, an email marketing strategist with 15+ years and founder of BetterAv, shares her blueprint for leaving agency life and launching a consultancy. They clash over hot takes: resending to non-openers, over-testing emails, and whether there’s any perfect send time. Fast-paced debate on practical email strategies and the realities of freelancing.
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Betting On Yourself Worked
- Jessica Best left agency work after getting frustrated with short-staffing and operational issues.
- She bet on herself, started her consultancy, and says she's never been happier running her own business.
Fill Your Pipeline Proactively
- Keep a full pipeline by working project-based and reconnecting with people who already know you.
- Use LinkedIn and pick up the phone to create ripples of work from your network.
Don't Auto-Resend To Non-Openers
- Avoid automatically resending to non-openers as your platform default.
- Instead, target people who opened but didn't click or who clicked but didn't convert for higher relevance.
