Jessica Best
Email marketing strategist and consultant with over 15 years of experience on both agency and client sides, having worked with major brands and now running her own consultancy (BetterAv); frequent speaker and LinkedIn content creator on email marketing best practices.
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Feb 13, 2026 • 22min
🔥Controversial Email TAKES! Jay vs Jessica Best!!🔥 GUEST!! Jessica Best | Ep. 460
Jessica Best, an email marketing strategist with 15+ years and founder of BetterAv, shares her blueprint for leaving agency life and launching a consultancy. They clash over hot takes: resending to non-openers, over-testing emails, and whether there’s any perfect send time. Fast-paced debate on practical email strategies and the realities of freelancing.
