Do This, NOT That: Marketing Tips with Jay Schwedelson Is AI Taking Copywriting Jobs? W/ Copy Posse Founder! Alex Cattoni 👩💻 | Ep. 466
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Feb 26, 2026 
Alex Cattoni, copywriter and founder of The Copy Posse who champions empathetic direct-response storytelling. She talks about humanizing marketing, why AI can boost rather than replace writers, how to use AI as a drafting tool without losing craft, and why storytellers remain in high demand as bro marketing fades.
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AI Makes Words Cheap But Not Persuasion
- AI lowered the barrier to entry for writing, making mass-generated copy common and therefore less valuable.
- Alex Cattoni warns this creates a race to the bottom because everyone has access to the same AI outputs and confuses speed with skilled copywriting.
Prompt Precisely And Edit AI Output
- Use AI like a GPS by giving precise directions and staying in the driver’s seat of creative decisions.
- Alex recommends prompting AI when you know your destination, then edit and own the output rather than outsourcing creativity.
Always Vet AI Drafts With Critical Thinking
- Always apply critical thinking to every AI-generated draft before using it in marketing.
- Alex notes AI often fills space with repetition, so humans must refine copy to be direct, believable, and persuasive.
