How to use AI without losing craft

Alex Cattoni is on a mission to humanize the internet, and honestly, we are here for it. She joins Jay Schwedelson to break down why the "bro marketing" era is dying and how empathy is the new currency. They also get into the messy reality of AI in copywriting, exploring why tools like ChatGPT might actually be making real writers more valuable, not obsolete.

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Check out The Copy Posse website or follow Alex on Instagram, LinkedIn, and YouTube.

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Best Moments:

(01:35) Why the future of marketing combines direct response with empathetic storytelling

(03:45) Economics 101 proves that widely available AI content is becoming less valuable

(06:15) The danger of treating ChatGPT like a GPS without entering a destination

(09:44) Why 55% of companies regret firing their writers for AI tools

(11:00) Data shows the demand for human storytelling is actually skyrocketing

(15:15) How to spot the difference between good marketing and just pushing buttons

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206