Do This, NOT That: Marketing Tips with Jay Schwedelson What’s Up THIS WEEK! Instagram + LinkedIn NEW Engagement Must Do’s! + Love Story on HULU | Ep. 465
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Feb 24, 2026 LinkedIn document posts are crushing video and text right now. A quick Instagram trick can double reach by rallying five people fast. Practical steps for uploading carousel PDFs and organizing teams to boost company posts. A corporate leader taking customer calls and a surprising celebrity reptile detour make for fun marketing anecdotes.
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LinkedIn Document Posts Are Dominating Engagement
- Document (PDF) carousel posts on LinkedIn outperform other formats by huge margins right now.
- Data Slayer shows document posts get 278% more engagement than video and 596% more than text-only, and Jay reports the same lift in his own posting.
How To Upload LinkedIn Carousel PDFs Correctly
- Post your LinkedIn carousel as a PDF using the Document upload button in Start a Post.
- Click Start a Post → the plus sign → the paper/document icon, then upload the PDF so LinkedIn treats it as a swipeable carousel.
First Hour Instagram Engagement Doubles Reach
- Early engagement on Instagram Stories and Reels strongly influences wider circulation within the first hour.
- World Data Research found getting at least five people to like, heart, share, or DM your post in the first hour roughly doubles its circulation.
