If you want to see a massive spike in your LinkedIn engagement, the data says you need to ditch the videos and text-only updates. Jay Schwedelson breaks down why document posts are currently outperforming every other content format by a huge margin. He also shares a simple yet controversial "hack" for Instagram that can double your reach just by rallying five friends in the first hour.
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Best Moments:
(00:53) Why document posts are seeing 278% more engagement than video right now
(02:00) The exact button you need to click to upload a carousel PDF correctly
(03:00) How getting five people to DM or share your Instagram story instantly doubles circulation
(04:30) Why the President of Burger King is personally answering customer phone calls for four hours a day
(05:40) The shocking statistic about how many Americans buy groceries at Walmart every month
(06:45) Why a famous actor skipped the Golden Globes to attend a reptile expo in New Jersey
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
