Do This, NOT That: Marketing Tips with Jay Schwedelson

Ask Us ANYTHING! AI Visibility is the New SEO 🤖 | Ep. 463

12 snips
Feb 20, 2026
A deep dive into tracking how your brand appears in AI tools like ChatGPT, Gemini and Claude. Practical steps for auditing presence with 10–30 priority customer questions and logging visibility without bias. Tips on free tools to automate tracking and simple recency signals that help content surface in AI answers. A spirited pop culture roundup rounds out the conversation.
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INSIGHT

AI Visibility As A North Star

  • AI visibility should be the new North Star metric for every marketing team regardless of size.
  • Measuring where your brand appears in AI answers reveals real-world reach beyond traditional SEO.
ADVICE

Build A Priority Query List

  • Create 10–30 priority queries that match what your customers actually ask and test them across major AI platforms.
  • Log results (date, platform, mentions, URLs, sentiment) in a spreadsheet to build an AI visibility dashboard.
ADVICE

Use Incognito For Honest Tests

  • Always run your queries in an incognito browser to avoid personalized results skewing your visibility audit.
  • Test the same queries weekly or monthly and record platform-specific outcomes for trend tracking.
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