Use Incognito for Accurate Checks

Everyone talks about SEO, but are you tracking how your brand shows up in ChatGPT? Jay Schwedelson breaks down why AI Visibility is the new north star metric for marketing teams. He shares a step-by-step guide to auditing your presence on platforms like Gemini and Claude without spending a dime, plus a look at the specific recency signals that help boost your rankings.

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Best Moments:

(01:45) The number one metric every business needs to add to their toolkit immediately

(02:34) How to identify the 10 to 30 priority questions your customers are actually asking AI

(03:55) Why you must use an incognito browser when checking your AI search results

(05:00) Free tools from SEMrush and Hau that automate the AI visibility tracking process

(06:20) The specific recency signal trick to help your content surface in AI answers

(07:30) A very honest review of Love Is Blind Season 10 and the movie RIP

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206