Do This, NOT That: Marketing Tips with Jay Schwedelson RUSSELL BRUNSON!đĽThe $10M Webinar Blueprint đ¸ GUEST!! ClickFunnels' Russell Brunson | Ep. 469
8 snips
Mar 5, 2026 
Russell Brunson, entrepreneur and ClickFunnels co-founder who popularized sales funnels, shares how simple funnels beat traditional websites. He explains using AI to analyze competitors and power a $10M launch. He also outlines a âwebinar a weekâ growth plan and why repeating core stories to new audiences scales results.
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Funnel Defined As Single Path To One Action
- A funnel is a simple step-by-step web process that removes choice and guides people to one action.
- Russell describes early funnels as single-action pages: capture an email, then present a focused sales step to convert incrementally.
Use AI To Accelerate Classic Funnel Work
- Use AI to speed up and improve classic direct-response fundamentals like copy and video, but keep human psychology as the foundation.
- Russell updates decades-old frameworks by having AI draft and analyze messaging, not replace core funnel structure.
How AI Turned Funnel Hacking Into A Goldmine
- Russell funnel-hacked dozens of high-performing five-day challenges by transcribing sessions, collecting emails/texts, and feeding everything into AI to extract best practices.
- That analysis revealed placement tweaks and email cadences that produced dramatically higher conversions in his own challenge.
