Keep repeating core stories

Russell Brunson joins Jay Schwedelson to reveal why traditional websites are dead and how a simple funnel can completely change your business trajectory. Russell breaks down exactly how he used AI to pull off his biggest launch ever and shares the "webinar a week" strategy that took ClickFunnels from zero to $10 million in revenue.

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Russell encourages everyone to start with his books—DotCom Secrets for funnel basics, Expert Secrets for messaging, and Traffic Secrets for getting eyeballs—or jump straight into the ClickFunnels community.

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Best Moments:

(01:34) Why a confused mind always says no and how to fix it immediately

(04:47) Using AI to analyze competitors and build a perfect marketing campaign

(08:30) How to get $150k worth of consulting for free using simple AI tools

(09:33) The specific weekly webinar strategy that took ClickFunnels to $10M

(11:00) Real-time feedback loops that can double your sales during a live presentation

(15:19) Why you should never stop telling your core stories even if you are bored of them

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206