Guy Kawasaki's Remarkable People

BJ Fogg: Stanford Behavior Scientist and NYT Best Selling Author of Tiny Habits

Jan 19, 2022
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INSIGHT

Three Hacks That Create Habits Fast

  • Tiny Habits relies on three simple hacks: make the behavior tiny, anchor it to an existing routine, and create a positive emotion.
  • These elements together speed habit formation without relying on willpower or long repetition.
INSIGHT

Emotion, Not Repetition, Wires Habits

  • Positive emotion, not repetition, is the key signal that wires a behavior into a habit.
  • Intentionally celebrating or creating a success feeling accelerates automation of the behavior.
INSIGHT

Practice Revealed What Research Alone Couldn't

  • Coaching tens of thousands of people revealed that practical, iterative practice is essential to discovering what habit-design works.
  • Hands-on coaching exposed common mistakes and allowed refinements that lab research alone wouldn't reveal.
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