Guy Kawasaki's Remarkable People cover image

BJ Fogg: Stanford Behavior Scientist and NYT Best Selling Author of Tiny Habits

Guy Kawasaki's Remarkable People

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Creating a Habit Is a Design Process

The location of the anchor and the new habit, that matters a lot. There's no magical way to create habits in people who don't want them. You can get your son really excited if it's a habit - my friend is someone i know. Soo yes, let's say it's eating a chocolate stack. Let's say it would be flying a drume or going for a walk. That's why it's one maxim, help people do what they already want to do. And so habi, creating a habit is a design process. It's not a will power challenge.

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