
BJ Fogg: Stanford Behavior Scientist and NYT Best Selling Author of Tiny Habits
Guy Kawasaki's Remarkable People
00:00
Persuasive Computing - The Three Problems
At the time, nobody really cared very much. When my book persuasive technology came out in two thousand two i was like, ok, now policy makeris going to call me. And i nothing. Then in two thousand six i was invited to give testimony at f t c hearing. I got one polite question, and they went break, and nobody followed up with me. So this was two thousand six. And then i thought, finally, finally,. finally, finally, policy makes my gosh. We need to do something about this.
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